Privacy Policy

Effective Date: July 21, 2026

Lichty's Auto City ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://lichtysautocity.com/. By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Vehicle information
• Trade-in details
• Financing information
• Any information submitted through contact forms

We may also automatically collect information such as:

• IP address
• Browser type
• Operating system
• Device information
• Pages visited
• Time spent on our website
• Referring websites

How We Use Your Information

Your information may be used to:

• Respond to your inquiries.
• Schedule appointments.
• Provide vehicle pricing and availability.
• Process financing requests.
• Evaluate trade-in requests.
• Improve our website and customer experience.
• Send promotional emails and special offers.
• Comply with applicable laws.
• Prevent fraud and enhance website security.

Cookies & Tracking Technologies

Our website may use cookies, analytics tools, pixels, and similar technologies to improve website performance, remember preferences, understand visitor behavior, and provide relevant advertising.

You can disable cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

Google Analytics

We may use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymous usage information and helps us improve our services.

Advertising

We may use Google Ads, Facebook Pixel, or similar advertising platforms to deliver personalized advertisements based on previous visits to our website.

How We Share Information

We do not sell your personal information.

We may share information with:

• Financial institutions for credit applications.
• Service providers who assist in operating our website.
• Marketing partners.
• Government authorities when legally required.
• Professional advisors or legal representatives.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission is completely secure.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Your Choices

You may:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your personal information where permitted by law.
• Opt out of marketing communications at any time.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

Data Retention

We retain your information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your State Privacy Rights

Depending on your state of residence, you may have additional privacy rights, including the right to access, correct, delete, or opt out of certain processing of your personal information.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions regarding this Privacy Policy, please contact us using the information provided on our Contact Us page.